“When we present the Hard Rock brand on a global basis, it literally starts with Jimmy Page saying ‘It was a cool idea then and it’s a cool idea now,’” Allen said. But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. This 4-star hotel offers room service, a 24-hour front desk and free WiFi. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. Located in Fort Lauderdale, a 3-minute walk from Seminole Hard Rock Hotel & Casino, The Guitar Hotel at Seminole Hard Rock Hotel & Casino has accommodations with an outdoor swimming pool, free private parking, a fitness center and a restaurant. “Before, we were more of a locals facility. “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel.
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